At WIGWAM, we're all about bringing your business closer to your customers.

In today's crowded digital marketplace, the competition for audience attention is fiercer than ever. We believe that custom content, whether through social media, a blog or a multi-touchpoint strategy, offers the single biggest opportunity for most businesses to fight their way into the hearts (and pockets) of their customers. Whether it's to inspire, entertain or inform, WIGWAM offer the strategy and execution of the content solution ideal for your brand.

about us

We're a boutique agency built on the idea that it's stories, not salesmanship, that make a brand what it is. Check out our own tale and explore the services on offer, from a one-pop strategy to daily content management.

Why content?

The battle for audience attention has never been more competitive. Content marketing is the single biggest opportunity for a brand to find and create an engaged customer network in the digital space.

blog

Keep your finger on the pulse of all things content marketing and social by reading our (always) informative and (sometimes) humorous blog.

Content marketing is all about finding the right story to tell, and finding the right way and place to tell it.

The day of the hard sell is over.

Nobody wants to be treated like a commodity. And when you're shoving your products and offers in the faces of customers, that's exactly what you're doing.

So instead of trying to sell to your customers every chance you get, why not try to bond with them? Inform them. Entertain them. Add value and make yourself useful.

It's time to have a conversation about having a conversation. With your customers.

At WIGWAM, we know that the best way to sell your product is to get an audience that loves your brand. And the easiest way to make them love you, is to tell them a great story.

What can we do for you?

We offer an array of flexible services suitable for any budget or need, from one-time strategy documents you can go off and execute yourself to daily content management on the largest scale.

We've worked across an array of industries and brands to conceive and deliver content that pulls more fans in to your sales funnel, generates leads, boosts SEO and website traffic, and engages your audience on a personal level.

Because no brand is the same, no content solution can be the same. So before we can tell you what you should be doing, we'll need to know more about what you are doing and what you want to be doing.

Who are we?

Founder Rob O'Reilly kicked off WIGWAM because he recognised the need for a no-nonsense content marketing specialist with a flair for the creative and an ability to cut through the red tape, buzz-words and high price point that most content marketing agencies come burdened with. Having studied Journalism and Law in Sydney, he has a depth of experience across all digital marketing disciplines, from social media to custom publishing, CRM and email marketing.

Most prominently he has created and executed the content strategy for M.J. Bale, one of the most dominant social media and content marketing players in the Australian menswear industry, launching the Manual (their guide to Life, Style & Manly Arts) and taking their social media presence to the next level, by managing their Cannes Award-winning campaign An Unsuitable Journey, tripling their community size and increasing social engagement by 400+%. Among other clients, ranging from exhibition organisers to retailers and tech companies, he has also executed content strategy for all of the brands in the McWilliam's Wines portfolio, including Evans & Tate, Champagne Taittinger, Brand's Laira, Mount Pleasant and Drambuie.

Testimonials

Chris Maloney

Head of Digital, Moet Hennessy

"I've worked with Rob over many years and can speak to his talent in the content and social media space. His ability to cut through the rubbish and create a strategy that is centred on the fundamentals of brand, business and storytelling, is unrivalled. His knowledge and skill at servicing the luxury space is particularly impressive, having the ability to talk naturally and with authority about brands and industries many agencies have difficulty getting their head around."

Drew Hoare

Brand & Marketing Manager, Bailey Nelson

"Having worked with Rob for a number of years, I can confidently say he is one of the top practitioners in the content and social landscape. His knowledge of the space, commercial acumen, and ability to provide solutions customised to clients from a wide range of industries puts him at the forefront of a new guard of content marketers. His work is of a world-class standard and his ability to create truly original content sets him apart from the market as well as adding huge value to his clients. I'd have absolutely no hesitation in reccommending Rob."

Miguel Sicari

Founder/Director, Nowhere Famous

"In the capacity of running my own creative studio, it often becomes necessary to recommend a social media or content strategist to my clients. Whether it's in tech, retail or MFCG, Rob has the ability to provide a solution and service the client in a way that speaks to their needs, business priorities and brand personality."

Dave Short

Managing Director, Shorty's Liquor & wine.com.au

"As a writer, content marketer and social media specialist, I couldn't recommend Rob highly enough. He has an innate ability to understand the core of a brand very quickly and develop a strategy that thinks about the business as a whole. I've used him for many years and will be using him for many more."